Strategic Consulting

Marketing Advice You Can Actually Trust.

Sometimes you don't need someone to do your marketing, you need someone to tell you what to do. We offer audits, strategic planning, and ongoing advisory for businesses that want expert direction.

Marketing Audit
Appalachian Marketing & Media
Ridgeline Plum
Website,
SEO,
Social Media,
Paid Ads,
Branding,
Priority Actions
→Claim & optimize Google Business Profile
→Rebuild homepage for local keyword intent
→Launch 1 targeted Facebook ad campaign

What We Offer

Consulting Services

From one-time audits to long-term advisory, we offer the level of engagement that makes sense for where you are.

Marketing Audits

Diagnose

Marketing Audits

Not sure what's working? We review everything you're doing and give you a clear picture.

Website performance analysis
Social media presence evaluation
SEO and search visibility assessment
Competitive landscape overview
Actionable recommendations you can use immediately

We'll tell you what's working, what's not, and where to focus.

Strategic Planning

Plan

Strategic Planning

Once you know where you stand, you need a plan. We build strategies tailored to your business, not a generic playbook.

Marketing strategy development
Goal setting and KPI definition
Channel selection and prioritization
Budget allocation recommendations
Timeline and milestone planning

You'll walk away with a clear roadmap and the confidence to execute it.

Competitive Analysis

Understand

Competitive Analysis

Understanding your competition helps you stand out. We research who you're up against and find where the real opportunities are.

Competitor identification and research
Strengths and weaknesses assessment
Market positioning opportunities
Differentiation strategy
Campaign Planning

Execute

Campaign Planning

Have a specific initiative coming up? We plan the campaign from start to finish before you spend a dollar.

Target audience definition
Messaging and positioning
Channel strategy and budget
Success metrics and KPIs

All mapped out before you spend a dollar.

Ongoing Advisory

Partner

Ongoing Advisory

Think of us as your outsourced marketing director. Regular strategy sessions, decision support, and honest guidance.

Monthly or bi-weekly strategy sessions
In-house team direction and oversight
Performance review and course correction
On-call guidance for decisions as they come up

You don't have to figure it out alone.

Right Fit

Is Consulting Right for You?

Consulting is for businesses that want clarity before, or instead of, execution. If any of these sound like you, it's worth a conversation.

01

You want to understand your options before committing.

You're not ready to hand over your marketing yet, but you want an expert opinion on what to do next and whether you're on the right track.

02

You have an in-house team that needs direction.

Your people are capable, but they need a strategic roadmap and someone experienced to keep things focused and on track.

03

You want to know if your current marketing is actually working.

You're spending money on marketing but you're not sure it's the right money in the right places. You need an honest outside assessment.

04

You're preparing for growth and need a plan.

Things are about to get bigger and you need a strategy that scales with you, built before you're already overwhelmed.

Let's Find Out — Schedule a Free Call

What's Included

Strategic Consulting Pricing

Flexible plans that grow with your business. Each includes 2-hour deep-dive sessions, not quick check-ins.

Starter

$500/month

Foundational strategy sessions to get you on the right track.

One 2-hour strategy session per month
Mini marketing audit to identify quick wins
Social media and content plan you can act on
Action items with clear next steps after each session
Access to our resource templates and tools
Get Started
Most Popular

Growth

$1,000/month

Deeper support with ongoing strategy and campaign development.

Two 2-hour strategy sessions per month
Everything in Starter, plus:
Analytics review, what's working, what's not, and why
Help planning and launching specific campaigns
Ongoing strategy development between sessions
Get Started

Full Partnership

$1,500/month

Full strategic partnership with direct access to your team.

Four 2-hour strategy sessions per month (weekly)
Everything in Growth, plus:
Full marketing calendar built and maintained for you
Branding and design feedback on your team's work
Direct collaboration with your marketing, sales, and ops teams
Get Started

Save 5% when you purchase 6 months up front. Save 10% when you purchase 12 months up front. No contracts. Cancel anytime.

Results

Don't Just Take Our Word for It

30+
Strategy Clients Served

businesses that trusted us with their direction

2hr
Deep-Dive Sessions

every session, no surface-level meetings

0
Strings Attached

no pressure to hire us for execution

"

"Appalachian Marketing and Media has been incredible to work with! They've provided amazing support for the Chamber and our new coworking space, making everything easy and quick from start to finish. Their meetings are well-structured, and the team took what I had envisioned and brought it to life perfectly."

B
Bobby S.
Hocking Hills Chamber of Commerce · Logan, OH
"

"Abe and team have been fabulous to work with! I appreciate their diligence and attention to detail. They brought real strategic clarity to how we were approaching our marketing."

S
Sandy M.
SCOESC · New Boston, OH

FAQ

Common Questions about Consulting

A full review of your website, social media, SEO, and overall marketing presence, plus a written report with specific, actionable recommendations tied to your business and goals. Not a generic checklist.

Consulting is guidance. Our other services are execution. With consulting, we tell you what to do. With our other services, we do it for you. Some clients start with consulting and move into execution once they have a clear direction.

Yes. If you have staff handling marketing and they need direction or skill development, we can work with them directly, reviewing their work, providing feedback, and helping them execute more effectively.

It depends on the engagement. For ongoing advisory, most clients meet monthly or bi-weekly. For project-based work like audits or strategic plans, we meet as needed. We define cadence upfront.

Easy transition. We already know your business, your goals, and your plan. We shift from advising to doing. No ramp-up period and no need to repeat yourself.

Ready for Expert Direction Without the Commitment of Execution?

Whether you need a one-time audit or ongoing strategic guidance, we'll give you honest, actionable advice you can trust. Let's start with a conversation.

Schedule a Consultation Or call (740) 672-5069
Aerial view of downtown Portsmouth, Ohio - AMM service area